The Love Stories campaign was such a special one to work on. It centered real couples and real moments, so I wanted every asset to feel authentic and connected.

Our Design Director set the initial style guide, and from there I built out all the supporting creative across email, site, and social. I focused on layouts that let the photography lead, brought in the handwritten + textured elements, and highlighted the quotes in a way that felt soft but intentional.

I’m really proud of how everything came together and how each touchpoint supported the story.