I’ve taken the lead on bringing AI into our social media workflows, using tools like Sora, Krea, Midjourney, Adobe Firefly, and Photoshop AI to create fresh, unexpected visuals for the brand. This mix of tools has allowed me to experiment with new aesthetics, expand our creative range, and deliver assets that feel modern and engaging.

As we continue to innovate, the next step is exploring AI-driven video to elevate our motion content and storytelling even further.