The Brilliant Earth x Madison Keys collaboration was one of my favorite projects this year — especially as a tennis fan. I helped lead the creative direction across the full campaign, from the logo and style guide to a full suite of digital and print assets.

I helped the design director design the custom medallion logo, ice-cream truck graphics, site tiles, emails, social animations, merch concepts, and a range of AI-generated visuals to bring the story to life. This project really let me push the creative in new ways, and I’m so proud of how it all came together.

View the landing page 🎾