Brilliant Earth’s first athlete partnership introduced Madison Keys and a limited-edition medallion.
We blended tennis-court green with Brilliant Earth’s signature green, using a handwritten logo to reflect Madison’s individuality and self-expression. Details from the medallion became graphic elements throughout the campaign, connecting the jewelry to the work across web, email, social, and print.
Brilliant Earth ×
Madison Keys
Web design
Email design
Social animation
AI image generation
Logo design
Merch design
Print design
Design Director: Janie Marshall
